Pointers for Picking a Good Geofencing Marketing Service Provider
It is crucial to find the right geofencing specialist before starting a location-based marketing campaign. Without a doubt,your choice of solution can make a huge difference in the success of your efforts. Thus, make it a point to lookinto a few basic considerations before making your decision.
Reliance on Non-GPS Techniques
GPS is sure battery drainer, so under no circumstances should your geofencing company depend on it. First, because of these geofencing marketing providers’ GPS use, your app users’ battery will be drained very fast. And considering that it has become so easy to know location services are being used and how often, whether on an iOS or an Android device, it won’t be long until your app detect the source of the drainage. Before you know it, they will delete your app.
The Balance Between Accuracy and Efficiency
It is not easy to find a solution that is accurate as well as battery-efficient, but yes, it’s achievable. Pick a provider that has complicated algorithms working to ensure such a balance. If you have time to explore online, you will discover that these geofencing marketing providers are better reviewed than the others.
Gathering of Location Data
Location-centric marketing no longer just concerns location-based notifications. These geofencing marketing providers these days are now more and more about user behavior. Hence, focus on gathering the most vital location insights, like traffic, visit history and the rest.
Convenient Geofence Management
Any geofencing solution must have its own dashboard, providing full control for easy creation, management and optimization of your geofences. Among lots of others, the most vital features of such a dashboard include unlimited geofences, beacons and geofencing support, bulk uploads, and scalable radius.
Anti-spam tools, which make sure that your app users don’t get excessive notifications at once, are essential for any geofencing solution. Otherwise, your app may just get deleted. As long as you stick to these geofencing marketing providersthat are reputable, spam defense need not be a problem.
Local Versus Push Notifications
Local notifications come in instantly, whereas push notifications can take as long as 15 minutes to be sent. Anything can happen in such a timeframe, and your notifications may no longer be useful by then – say, when your app user has moved to the opposite end of town). On top of that, you are required to get special certificates, which can be time-consuming, prior to using push notifications. With local notifications, there is no such requirement.
Use of Standard iOS & Android Geofencing API’s
Finally, many geofencing solutions make no use of standard iOS & Android geofencing APIs. Why does it hurt? Because by implementing a solution with these geofencing marketing providers that doesn’t conform to industry standards, acceptance into App Store & Google Play Store becomes harder. And if your app is actually rejected, it will take some time before it can be reconsidered and found in the store again, which means you lose time and serious app users, not to mention taint your reputation.